The consumer's consent obligation

The law of 30 June 2025 provides for a prohibition in principle of telephone canvassing in all sectors within a year (August 2026). The transition period should allow professionals to review their telephone prospecting methods and put in place the necessary tools to obtain consent.

Soliciting by telephone to an individual, directly or through a third party, will be prohibited if the company has not previously obtained its " consent ” (i.e. his “free, specific, enlightened, unambiguous and revocable will”). You will have to give your explicit consent, whether it is during a purchase, a visit to the store or via a form. The professional must be able to provide proof of consent.

Canvassing by phone will also be allowed if you are being canvassed under a contract to which you subscribed (including if the prospecting relates to products or services complementary to this contract, such as to “improve its performance or quality”).

If you object to the continuation of a communication, the professional must immediately terminate the call and no longer contact you.

Penalties for abuse of weakness in connection with telephone canvassing will be increased for legal persons and companies. The various provisions relating to this prohibition will be specified by decree.

Canvassing is now prohibited in the areas of energy renovation and housing adaptation

The new law prohibits from 1^er july 2025 telephone or electronic canvassing (emails, SMS, via social networks) in the sectors of energy renovation and adapting housing to disability and old age. The prohibition relates to ‘the supply of services, the sale of equipment or the carrying out of works relating to dwellings with a view to achieving energy savings, the production of renewable energy or their adaptation to aging or disability’.

This new provision aims to combat fraud in respect of renovation aid.

Please note that it does not apply if this canvassing is carried out within the framework of a contract already concluded.