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Regulation
Change the maximum area of exterior advertisements and the accuracy of the unit area calculation
Publié le 08 novembre 2023 - Legal and Administrative Information Directorate (Prime Minister)
In order to clarify the regulations on the surface area of advertisements and to “protect the living environment”, a decree of 30 October 2023 specifies the calculation of the sizes of advertising panels.
This decree already modifies the maximum surface of certain advertisements and signs.
New Size | Old size | |
Maximum unit area in m2 advertisements and signs (wall advertisements, either advertisements or signs sealed on the ground or settled directly on the ground) | 10.50 | 12 |
Maximum unit area in m2 non-luminous advertising on the wall in agglomerations of less than 10 000 inhabitants not forming part of an urban unit of more than 100 000 inhabitants | 4.70 | 4 |
In addition, the decree incorporates the jurisprudence of the Council of State (judgment no 395494 of 20 october 2016 and judgment no 408801 of 8 november 2017) and specifies that the calculation of the unit area of the advertisements is assessed by taking into account the entire area of the panel, including the frame.
However, concerning advertisements supported by street furniture, alone the surface of the poster or screen is to be taken into account because the main purpose of the street furniture is not to receive advertising.
Please note
Non-compliant ads and signs that were put in place before November 2, 2023, can be maintained for up to 4 years from that date.