Démarche en ligne

"Destination of excellence" label for tourism professionals

To obtain the label Destination of excellence, quality and eco-responsibility criteria must be respected.

The labeling process takes about 3 to 6 months and has a mandatory mystery tour. Once obtained, the label is valid for a duration of 5 years.

The Atout France website presents guides and tutorials to help with labeling.

Operators who wish to initiate or renew their labeling process and have practical information can contact: destinationdexcellence@atout-france.fr

    Go to the online procedure

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    Émetteur de la démarche en ligne : Atout France - French Tourism Development Agency

    Verified 10 September 2025 - Directorate of Legal and Administrative Information (Prime Minister)