Artistic activities

Cultur'Export USA program: registration open until July 4, 2022

Publié le null - Directorate for Legal and Administrative Information (Prime Minister)

Are you a company of cultural and creative industries? Want to expand to the United States? The Cultur'Export program led by Bpifrance helps innovative companies in the field of culture to better know the American market in order to develop. 25 companies will be selected to participate. You can apply until July 4, 2022.

Image 1
Image 1Crédits: © Frédéric Prochon - stock.adobe.com

Created as part of the France 2030 program to position France as “the leader of the world of tomorrow”, the first edition of Cultur'Export aims to enable the development of cultural and creative companies in the US to represent French know-how. Applications close on July 4, 2022.

Three main steps

This program is 12 months in duration. It is divided into 3 main stages:

  • Individual coaching: 70 hours of coaching to structure the development strategy in the United States (market positioning analysis, adaptability of marketing tools, practical assistance ...);
  • group support: 4 collaborative workshops (workshops) of 2 days in order to consolidate knowledge and share with experts on different themes (thematic workshops, testimonials, working sessions...);
  • international missions: 2 field trips (appointment business, company visits ...).

Who is the Cultur'Export program for?

This program is intended for companies in one of the following sectors:

  • Music and Live Performance;
  • Video games;
  • Cinema and Audiovisual;
  • Communication, Book and Press;
  • Design and Architecture;
  • Visual arts and crafts;
  • Mode and Design;
  • Museum and Heritage.

The conditions of access

In order to apply for this program, your company must have existed for at least 3 years and must be growing and financially sound, with revenue floor fixed at 2 million euros excluding tax. Cultur'Export is therefore aimed at innovative companies wishing to develop internationally, start-ups but also companies with a social and environmental responsibility (CSR) approach. To apply for the program, you must complete the Cultur'Export registration form.

The cost of the program

The cost of the Cultur'Export program is €12,200 excluding tax per company (excluding travel and accommodation costs).

Selection process

A selection committee will meet after the closing date of applications, July 4, 2022.

The results will be made available within 15 working days after deliberation.

Once the eligibility of your company has been validated, a purchase order will be sent to you in order to validate your company's participation in the program.

Additional topics