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Company creation: Can your business idea succeed?

Verified 16 November 2022 - Directorate for Legal and Administrative Information (Prime Minister)

To succeed, your idea must respect certain principles. You have to follow your desires and know the constraints of the market. You must be ready to develop your idea during the construction of the project. There is 5 rules to be respected.

It must be in agreement with your values, your personality, your desires, your lifestyle choices.

You have to make sense of it.

This is an important condition for your motivation lasts for a long time and allows you to get through difficulties.

Your idea has to satisfy an unsatisfied or unsatisfied need. This need must be shared by a large of potential clients.

A customer buys a product for satisfy a need.

These include:

  • Or meet a need: shelter, food, learning, etc.
  • Or solve a problem: get delivered, learn remotely, maintain a garden, etc.
  • You can have fun: go on holiday, eat ice cream on the beach, etc.

CCI France provides the following analysis tool to determine whether your idea is viable on the market:

Work on the needs of your future customers

CCI France also offers product or service ideas guide either from your desires or from the needs on the market.

Please note

The market study in the next stepwill give you all the answers on this subject.

Ask for advice and advice around you test reactions against your idea.

Exchange people who have already done so same route than you.

Search for reviews from entrepreneurs working on the same sector market like you.

Entrepreneur Clubs

You can get closer to entrepreneur clubs.

This tool allows you to access club directories ::

Network Square: directories of entrepreneurs' clubs and managers

Student Associations

You can also get close to student associations (Essec, HEC, Supélec, X, etc.) like Junior companies.

Pépite is an association that offers you support through student entrepreneurs.

An idea doesn't necessarily have to be innovative or innovative to succeed.

You have to find the little one “plus '' that will differentiate you from competitors.

Your idea has to do a service that clients don't find elsewhere, not in the same way.

Please note

Market research (innext step) will help you target what you are competitors.

You must check that someone hasn't already had the same idea as you.

An idea cannot be protected.

It must be materialised into an object for be entitled to protection.

You have to look for patent of invention has not already been filed with your idea.

The site of theInpi: titleContent allows you to do this search:

Check availability of a brand, logo, domain name

It's about how your team, you, the clients and your idea will orchestrate.

In concrete terms, your organisation choices, management, collaborators and economic model that will ensure your success.

You must:

  1. Reflect to your desires, your values, but also to your future customers, current consumers, their problems, their habits
  2. Confront your ideas to others
  3. Build your project.
    It starts with market research and business. We explain how to make them in theNEXT STEP.

Who can help me?

Find who can answer your questions in your region

To small and medium-sized and micro-entreprises, do you have a business project, a difficulty or a question ?

Quick and simple public service: you will be contacted over the phone by one of our experts.

Speak with an advisor on Place des Entreprises