It must be in agreement with your values, your personality, your desires, your life choices.

You must find meaning in it.

This is an important condition for your motivation lasts a long time and allows you to get through difficulties.

Your idea must satisfy an unsatisfied or unsatisfied need. This need must be shared by a large number of potential customers.

A customer buys a product for to satisfy a need.

These are:

• Either to meet a need: shelter, food, learning, etc.
• Either solve a problem: get delivered, learn remotely, maintain a garden, etc.
• Or to indulge yourself: go on holiday, eat ice cream on the beach, etc.

CCI France provides the following analysis tool to help you determine if your idea is viable on the market:

Working on the needs of your future clientele: the Chamber of Commerce and Industry's Canevas method

CCI France also offers a product or service ideas guide either starting from your desires, or starting from the needs on the market.

As regards liberal activities, theUNAPL: titleContent provides a a guide to consider the different professions in the liberal sector, starting an activity of this type and making good contacts.

Ask for advice and advice around you for test reactions vis-à-vis your idea.

Talk to people who have already done the same route than you.

Look for reviews from entrepreneurs who work on the same sector of the market that you.

An idea doesn't necessarily need to be innovative or innovative to succeed.

You have to find the kid “plus” which will differentiate you from competitors.

Your idea has to do a service that customers don't find elsewhere, not in the same way.

You must also check that someone hasn't already had the same idea as you.

An idea cannot be protected.

It must be materialized in an object for to be protected.

You need to look if a patent of invention has not already been tabled with the same idea as yours.

The site of theInpi: titleContent allows you to do this search:

Check availability of a brand, logo, domain name, design (fee)

It's about how your team, you, customers and your idea will come together.

Concretely, they are your organizational choices, of management, of collaborators and business model that will ensure your success.

You must:

1. Reflect to your desires, your values, but also to your future customers, current consumers, their problems, their habits
2. Confront your idea to others
3. Build your project.
   It starts with a market study and one business plan. We explain how to make them in theNEXT STEP.